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Kevin Rogers Steps Up to the Microphone
Next on my hit list of “DR copywriters to interview” is Kevin Rogers, direct response wordsmith, consummate funny man, and “head honcho” of John Carlton’s stable of copywriters. In this interview, Kevin opens up about the challenges he faced getting started as a freelancer, how stand-up comedy helped him become a better copywriter, and the […]
Continue readingWhat Questions Do You Have About Copywriting?
Heads up… I’ve got a few more posts in queue and will be publishing them soon. But it’s been a while since I asked you what questions you’ve been wrestling with. With that in mind, what questions do you have about writing sales copy for the web (or direct response copywriting in general)? Just type […]
Continue readingBen Settle Bares It All (Well, Almost)
Today I’ve got a special written interview with Ben Settle — 12 questions, 12 answers, and a goldmine of valuable information for copywriters, marketers, and online entrepreneurs. In addition to being the most committed member of our meet-when-we-feel-like-it mastermind group (he actually gets the “shakes” if we don’t meet every month or so), Ben is […]
Continue readingI See Dumb People!
I hate to put it so bluntly, but people are dumber than you think. No, I’m not some misanthrope (I really do like people)… and yes, there will be a marketing lesson here. So please bear with me for a moment as I present a few seemingly unrelated pieces of information. In the past few […]
Continue readingBrandishing a Red Hot Poker: Getting Attention in Hyper-Distracted Markets
Doesn’t matter what market you’re in, you’ll always be competing for the attention of your prospects and customers. They’ve got a million things going on… oh, and they just got distracted by thing number million and one. (Was it a new email, a text message, an IM on Skype, an incoming tweet? Whatever it was, […]
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