- Home
- Copywriting
How Not to Advertise
Shea Homes owns Highlands Ranch, which is a massive community in the county where I live. Shea also builds most of the new homes in Highlands Ranch. Apparently, Shea is trying to drum up some home buyers. So they sent me an email with a headline that says: “Shea Homes Value for an UnLimited Time […]
Continue readingThe 3 Stages of a Copywriter’s Life
I have been a freelance copywriter for almost three years now. The 3-year anniversary of my start in the freelance world will be June 13, 2008. As I’ve reflected on my short career (and the careers of others), I’ve recognized three distinct stages in a copywriter’s life. They go something like this… Stage 1: “If […]
Continue readingHow Cool Is This?
My friend Ben Settle published a book earlier this year called The Copywriting Grab Bag. I have a copy of the book, and it’s phenomenal. But here’s what’s so cool… One of the guys who bought Ben’s book was so impressed that he actually created a video and published it on YouTube! Observation: you have […]
Continue readingBlair Singer Interview: Free Audio Download
On March 6, 2008, Blair Singer interviewed me about the role of copywriting in sales. If you don’t know Blair, he is a member of the Robert Kiyosaki Rich Dad’s Advisors team, and he has authored two best-selling books in the series: Sales Dogs: You Do Not Have to Be an Attack Dog to Be […]
Continue readingCreating a Common Enemy
A copywriter’s job is to recognize people as they are, and not how he wishes them to be. This is one of the secrets to becoming a great copywriter. If you can see people as they actually are, then you will be much better equipped to write in a way that connects with your readers […]
Continue reading