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Unexamined Opinions
The world is full of unexamined opinions. If you doubt this statement, here’s how to prove it to yourself: Educate yourself deeply on just about any subject, then go engage somebody in a discussion. After that discussion, go have another. And another. And another. Over the course of these discussions with your friends and family […]
Continue readingFrom Car Washer to Millionaire
A man named Landau Eugene Murphy, Jr., was the 2011 winner of the America’s Got Talent competition. Prior to trying out for America’s Got Talent, Landau was washing cars in West Virginia. Landau loves to sing. He would sing all day as he washed cars. And he would sing in his church on the weekends. […]
Continue readingFOUND! The Perfect Client…
Yesterday’s post about copywriter burn-out really struck a chord with a lot of my readers. Even though it was a U.S. holiday, there were lots of passionate and encouraging responses. (Thank you!) One thing Jefferson said in the comments stuck out to me. After managing product launches for clients, he concludes: “Instead of doing launches […]
Continue readingHow to Stand Up When You Get Smacked Down
Got a tough question in my inbox today… Hi Ryan, I have a question I can only ask a copywriter/marketer who is a parent. See, since I don’t have kids, I have a different kind of pressure to face than you do. Recently my main laptop crashed, which erased my entire product launch information. While […]
Continue readingPursue Your Obsession
Common business advice is to do what you love, the money will follow. This works sometimes, but not always. There’s not always a “hungry market with money” for the things you love to do. Better advice, I think, is to pursue your obsession. This occurred to me while watching a world championship between the world’s […]
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