There are really only two ways to increase profits in your business. One way is to increase sales (assuming you can already generate a sale at a profit). The other way is to reduce your expenses. For some reason, the subject of increasing sales seems to hog all the attention. Cost cutting? It’s the ugly […]
Continue readingJohn E. Kennedy is often credited with saying, “Advertising is salesmanship in print.” If you read Reason Why Advertising, you will see he actually said, “Advertising is just Salesmanship-on-paper.” Same idea, slightly different wording. Later, on the very same page, he says, “Advertising is just Salesmanship multiplied.” Apparently, this was a commonly repeated idea during […]
Continue readingFrom a popular Internet marketing forum: Has everyone else been getting bombarded with emails about this “amazing new video?” I must have already received 10 to 15 copies of the same damn scripted email about this “amazing must see video,” and I believe many of these people don’t really know anything about ___________… but still […]
Continue readingThe “Perspective” section of the June 2, 2013 Denver Post leads with the following question: Cheating Epidemic? The column is quite good, but the statistics are what I’m interested in. Pulling from a variety of sources, The Post reports the following figures: 60.8% of students have admitted to cheating 3.41 is the GPA of students […]
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Many moons ago, when I was still plugged into a few dozen Internet marketing email lists, I came across the name of Gary Ambrose. Everybody was saying nice things about him… about how he was trustworthy, knew how to make money online, and so on. So I opted into Gary’s email list to see what […]
Continue readingThe Ultimate Copywriting Check List for Business Builders Who Want More Sales and Profit
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