Dreadful Right-Wing Capitalists

A frustrated affiliate sounds off… “My blog ads usually get a large number of clicks but no sales. How can I improve this ratio? Call me a dreadful ‘right-wing capitalist’ if you like, but prefer more sales with those clicks.” Here’s the thing:

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Has Netflix Gotten Bored of Its Own Advertising?

Unlike my copywriting colleague, Ben Settle, I actually did respond to a Netflix ad. That was a few years ago now. At the time, they were doing a bunch of print advertising. Mostly blow-ins included with the grocery store flyers delivered by mail once a week. Those little ads were brilliant. They demonstrated — in […]

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Direct Mail Advertising – A Few Observations

Direct mail advertising is very different than online advertising. With direct mail, you have to find or compile a list of people who will be a good fit for your offer. The people you mail may or may not be interested in your product or service. They’ve never asked for you to contact them. Plus, […]

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