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How to Instantly Increase Your Business Profits Today
There are really only two ways to increase profits in your business. One way is to increase sales (assuming you can already generate a sale at a profit). The other way is to reduce your expenses. For some reason, the subject of increasing sales seems to hog all the attention. Cost cutting? It’s the ugly […]
Continue readingWhy Paying Closer Attention to Your Ad Copy Improves Sales
John E. Kennedy is often credited with saying, “Advertising is salesmanship in print.” If you read Reason Why Advertising, you will see he actually said, “Advertising is just Salesmanship-on-paper.” Same idea, slightly different wording. Later, on the very same page, he says, “Advertising is just Salesmanship multiplied.” Apparently, this was a commonly repeated idea during […]
Continue readingHow to NOT Be an Email Whore [Affiliate Marketing]
From a popular Internet marketing forum: Has everyone else been getting bombarded with emails about this “amazing new video?” I must have already received 10 to 15 copies of the same damn scripted email about this “amazing must see video,” and I believe many of these people don’t really know anything about ___________… but still […]
Continue readingMore Strong Evidence College Degrees Are Crazy Worthless
The “Perspective” section of the June 2, 2013 Denver Post leads with the following question: Cheating Epidemic? The column is quite good, but the statistics are what I’m interested in. Pulling from a variety of sources, The Post reports the following figures: 60.8% of students have admitted to cheating 3.41 is the GPA of students […]
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Gary Ambrose: Spammer
Many moons ago, when I was still plugged into a few dozen Internet marketing email lists, I came across the name of Gary Ambrose. Everybody was saying nice things about him… about how he was trustworthy, knew how to make money online, and so on. So I opted into Gary’s email list to see what […]
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