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What I’ve Learned from Reviewing Thousands of Pay-Per-Click Ads
Since September 2010, I’ve been writing for BoostCTR, a company that specializes in PPC ad optimization. During that time, I’ve written more than fifty “Win of the Week” columns and reviewed thousands of PPC ads as part of BoostCTR’s quality assurance. Here are some of the things I’ve learned:
Continue readingIf Thoreau Were Alive Today
I sometimes wonder what Thoreau would think if he were alive today. In his day, he didn’t like the railroad because of its noise pollution. “I will not have my eyes put out and my ears spoiled by its smoke and steam and hissing,” he wrote. Today, silence is hard to come by. There is […]
Continue readingThe Easiest Way to Boost Website Conversions
Internet business owners try all sorts of things to boost website conversions. They try new headlines… new copy ideas… new web designs… new order buttons… new testimonials… new images… new videos… and so on. All of these things are worth testing to boost conversions, but they take time, effort, and (sometimes) a significant investment in […]
Continue readingHow Clients Minimize the Value of Your Work
Many of the potential clients who will contact you will try to get you to negotiate your fees down. They’ll say things like, “We’re looking for a long-term relationship. We’ve got a lot of work. We could keep you busy for a long time.” The implication, of course, is that you should lower your fee […]
Continue readingEmail Marketing Metrics
One of my clients sends daily emails to his list. Up until a few months ago, he wasn’t measuring the results of these daily emails. He looked at daily gross revenue to make sure business growth was on target, but not the individual email marketing metrics. Last fall, I convinced my client to start measuring […]
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