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Selling Scuba Gear to Ski Bums: 3 Sales Lessons My Daughter Learned
My 6-year-old daughter was recently inspired to make some money. She got an empty box from the basement, gathered up a bunch of miscellaneous trinkets (pencils, erasers, plastic jewelry, coins, etc.), and then marched out to the curb to sell her “wares.” Of course, she brought her younger brother along with her. So there they […]
Continue readingWhat to Do When a Sales Letter Fatigues
Most copywriters and direct response business owners know that even the best of sales letters will fatigue over time. The market gets tired of seeing it… or times change such that the old copy is no longer as effective as it once was. This recently happened to a letter I had written for a client. […]
Continue readingMoonfruit Just Moonwalked All Over Michael Jackson
It all started on July 1 when the topic #moonfruit started trending on Twitter. Within a matter of hours, “moonfruit” was more popular than Michael Jackson. Naturally, people on Twitter started to notice. Tweets started showing up all over the place saying “WTF is #moonfruit?” After all, what could possibly be more popular than Michael […]
Continue readingFighting for Mindshare
The more mindshare you occupy in a person’s brain, the more likely it is they’ll respond to whatever you ask them to do. Naturally, mindshare is a very valuable thing. Is this why some gurus will tell you to stop following so many people on Twitter… or to stop reading so many blogs… or to […]
Continue readingAn In-Depth Look at MaestroConference
MaestroConference is the latest development in teleseminar technology. It’s a breakthrough teleconference platform that allows you to simulate a live workshop on the phone, complete with breakout groups, hand-raising, passing the mic, and more. If you conduct training or sell products by teleconference… or if you’re just frustrated by poor quality teleconference services that don’t […]
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