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Secrets in Selling Never Go Out of Style
If you’ve ever doubted the power of “secrets” in selling, then you absolutely MUST watch these 25-year-old TV commercials. TV Commercial #1: He-Man and the Masters of the Universe “Secret Powers Were Revealed to Me!” – “Only Three Others Share This Secret…” TV Commercial #2: She-Ra, Princess of Power “Fabulous Secrets Were Revealed to Me!” […]
Continue readingAre Pen Names Ethical?
Last week I received an email from a concerned blog reader. He writes: Hey Ryan, How do you reconcile Ryan Healy’s core value of honest copy with the _________ persona? Don’t get me wrong, I understand the concept of pen and stage names, but am not aware of a marketing equivalent. Thanks for taking the […]
Continue readingHas Netflix Gotten Bored of Its Own Advertising?
Unlike my copywriting colleague, Ben Settle, I actually did respond to a Netflix ad. That was a few years ago now. At the time, they were doing a bunch of print advertising. Mostly blow-ins included with the grocery store flyers delivered by mail once a week. Those little ads were brilliant. They demonstrated — in […]
Continue readingHow to Use a Swipe File
A well-organized swipe file is as good as gold in the hands of a skilled copywriter. But while many copywriters and entrepreneurs know how to spot winning ads, very few know how to go about building, organizing, and using a swipe file to write stronger copy faster. This is the subject of a recent interview […]
Continue readingStuck on a Sales Letter? Then Do This…
Have you ever been trying to write an ad or sales letter and just gotten stuck? Have you ever written headline after headline after headline… and still come up empty? Or have you ever completed a sales letter only to discover that it lacks that gut-level punch you know it needs to have? If you […]
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