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Forget Plan B!
Back in the summer of 2005, I found myself between a rock and a hard place. On April 19, 2005, exactly one month after my second child was born, I quit my job to pursue a new career as a financial planner. I was able to do this because I had received a bonus and, […]
Continue readingA $300 Infomercial Marketing Lesson for Free!
For the first time ever, I bought a product being sold on an infomercial. Yep. Was sitting there in front of the TV with my wife as Jack Lalanne demonstrated the merits of his Power Juicer. Now, I’m kinda hip to marketing. So I know a little bit about what to expect in an infomercial. […]
Continue readingInternet Marketing Retires!
Perry Belcher has just announced he is retiring — not from Internet marketing, per se — but from the business of teaching Internet marketing. Now, I don’t know Perry Belcher, and I don’t know Ryan Deiss either (although I did share a table with him at a Big Seminar dinner one year while I talked […]
Continue readingWhich Subject Line Won?
Email is a funny thing. You can spend hours writing a well-thought out sales email… only to see it flop. And you can kick out something in minutes that creates a buying frenzy. Naturally, your subject line plays a huge role in whether your email even gets opened. And, in theory, this also affects your […]
Continue readingThe Danger of Big Numbers
One of the things I’ve learned as a copywriter and marketing consultant is that whenever somebody tries to sell you “big numbers,” you need to crank up your B.S. detector to “red alert.” We’ve all heard it at one time or another. “Hey, Frank. Listen, man. I’ve got a really good opportunity. Now, keep this […]
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