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Starbucks Gets It Right…
Starbucks has a new promotion. It’s printed on your receipt, the cashier reminds you, and an email campaign supports the effort as well. The offer? For a limited time, enjoy any Grande (16 fl oz) cold beverage for only $2 after 2pm at participating U.S. stores. Just bring in the receipt from your morning visit […]
Continue readingWhy I Avoid Talking About My Copywriting Business
Recently, one of my readers told me he enjoyed my “how to” posts, but that he missed my stories about freelance copywriting. In fact, I would have reproduced his comment here, but I couldn’t find it. Anyway, I thought it was a good question. So here’s why I avoid talking about my copywriting business these […]
Continue readingSelling Scuba Gear to Ski Bums: 3 Sales Lessons My Daughter Learned
My 6-year-old daughter was recently inspired to make some money. She got an empty box from the basement, gathered up a bunch of miscellaneous trinkets (pencils, erasers, plastic jewelry, coins, etc.), and then marched out to the curb to sell her “wares.” Of course, she brought her younger brother along with her. So there they […]
Continue readingWhat to Do When a Sales Letter Fatigues
Most copywriters and direct response business owners know that even the best of sales letters will fatigue over time. The market gets tired of seeing it… or times change such that the old copy is no longer as effective as it once was. This recently happened to a letter I had written for a client. […]
Continue readingMoonfruit Just Moonwalked All Over Michael Jackson
It all started on July 1 when the topic #moonfruit started trending on Twitter. Within a matter of hours, “moonfruit” was more popular than Michael Jackson. Naturally, people on Twitter started to notice. Tweets started showing up all over the place saying “WTF is #moonfruit?” After all, what could possibly be more popular than Michael […]
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