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I AM the Weakest Link!
If there’s anything that reveals how vulnerable a service-based business is, it’s sickness. I’ve been sick since Saturday morning with a really bad cold. Headache, congestion, fever, coughing, the whole bit. Tried to do a little work yesterday, but had trouble getting anything of significance done. Finally, today, I’m feeling better. Or at least well […]
Continue readingMy Unexpected Conversation with Ryan Deiss
If you recall, last March I wrote a fairly harsh critique of the sales video Ryan Deiss uses to sell his Let’s Get Social program. When I wrote it, I was pretty fired up because of what I perceived as being gross overstatements in the sales copy. I really didn’t expect to hear from Deiss, […]
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Timmy’s Message from Mordor
So many marketing emails are boring, untargeted, and irrelevant. But every once in a while I’ll get an email that knocks my socks off (and actually makes me order something). Today I got one of those. Here’s the background:
Continue readingLost in Transition
Every interruption in your day creates lost time. Time lost to the interruption itself. And time lost to remembering what you were doing, refocusing, and restarting. The more interruptions — no matter how small they are — the less productive you will be. As you may know, I worked from a home office for 7 […]
Continue readingThe 10 Commandments of Copywriting
Have you ever wondered what the hard-and-fast rules of copywriting are? Wonder no more… Introducing “The 10 Commandments of Copywriting,” which I have now scribbled on digital stone for the benefit of copywriters everywhere. While I was inclined to mimic the language and style of the Bible, I realized by doing so I would be […]
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