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Category Archives for Copywriting
Top 10 Overused Words on LinkedIn Profiles: Delete Them Now
LinkedIn recently analyzed 187 million user profiles to see which words are most commonly used. Turns out professionals use many of the same words to describe themselves. Here are the top 10 most overused words and phrases found on LinkedIn profiles:
Continue readingHow to Be a Super Productive Copywriter With a Free Egg Timer
I’m booked solid with copywriting projects right now. Won’t be back up for air until after Christmas at the earliest. Nevertheless, I wanted to share a free tool I started using this week. Learned about it from my friend Matt Fox. It’s a free online “egg timer.”
Continue readingWhat If You Run Out of Creative Ideas? [Book Review]
Howard Luck Gossage is one of the great unsung advertising heroes of the 20th Century. I didn’t know this until recently when I read Changing the World Is the Only Fit Work for a Grown Man by Steve Harrison. I picked up a copy on Drayton Bird’s recommendation, and I wasn’t disappointed. It’s a remarkable […]
Continue readingBrilliant Direct Mail Piece to Get Out the Vote [Photo]
A couple weeks before the November election here in the U.S., I received a direct mail piece I thought was worthy of sharing. The piece was not in favor of any particular candidate. Rather, it’s purpose was to get the vote out. If you were in charge of such a piece, what would you write? […]
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How to Spot a Nightmare Client: Look for These 5 Red Flags
Working as a freelancer can be a dream when you have a good client. But it can be an absolute nightmare when you have a bad client. Here are 5 red flags to help you spot bad clients before you agree to a project: Red Flag #1: Client promises future work to lower your fee. […]
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