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Category Archives for Copywriting
Successful Wine Ad Taught Me 5 Winning Marketing Strategies
If we judge books by their covers, then we judge wines by their labels. And their price. If a wine’s label looks fancy or distinguished, and the price isn’t too low, then we assume the wine must be good. If on the other hand the label looks cheap, or if the wine is indeed cheap, […]
Continue readingDo My Copy Critiques Provide More Value than Fake Gurus?
I’ve been offering copy critiques for a few years now. I continue to offer them because I enjoy doing them, and they’re a good way to help people who prefer to write their own copy. The feedback I’ve received from my critiques has been overwhelmingly good. In fact, I’ve gotten a number of solicited… and […]
Continue readingA Sleazy Sales Piece that Resorts to Trickery [Pic]
DNS Services would like me to believe that I owe them $65 for the next year of hosting for this site. That is why they have sent me a letter that looks like an invoice, complete with payment coupon attached. Except that it is not an invoice at all. They are merely trying to trick […]
Continue readingDrayton Bird: How to Become a Better Copywriter & Marketer
There’s a set of three videos you ought to have this year. They are not bird-watching videos… they are Drayton Bird videos, in which he teaches you How to Write (and Persuade) Better. In case you don’t know who Drayton Bird is, let me paint a brief picture of the man:
Continue readingThe Stages of My Agonizing Writing Process in 106 Words
Research. Research some more. Brain storm. Write headlines. Scrap headlines.
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