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Successful Copywriters Don’t Care About Winning Silly Awards
I’m not a big sports fan, but even I was aware of the recent personnel changes to the Nuggets basketball team here in Denver. First: Masai Ujiri, the NBA Executive of the Year, left Denver for a job with the Toronto Raptors. Second: After posting a team record 57 wins, making it to the NBA […]
Continue readingWhy Paying Closer Attention to Your Ad Copy Improves Sales
John E. Kennedy is often credited with saying, “Advertising is salesmanship in print.” If you read Reason Why Advertising, you will see he actually said, “Advertising is just Salesmanship-on-paper.” Same idea, slightly different wording. Later, on the very same page, he says, “Advertising is just Salesmanship multiplied.” Apparently, this was a commonly repeated idea during […]
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Gary Ambrose: Spammer
Many moons ago, when I was still plugged into a few dozen Internet marketing email lists, I came across the name of Gary Ambrose. Everybody was saying nice things about him… about how he was trustworthy, knew how to make money online, and so on. So I opted into Gary’s email list to see what […]
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Confessions of a Biz-Opp Junkie
Back in my early twenties, I was a rabid buyer of business opportunity products. Although I didn’t know it at the time, I was what the industry calls a “hyper responder.” I bought all kinds of different info-products that taught different methods of making money. If the idea appealed to me… and the premise for […]
Continue readingCopywriter Tries to Make a YouTube Video
So I’ve decided to finally start using my YouTube channel. I’ve named it “Freelance Tip of the Day” “Six-Figure Freelancer.” My intent is to publish a new freelance video tip five days a week. Each tip will be fairly short… about 1-3 minutes each. I’ve also set up a new blog where I will be […]
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