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I Like You: How Joe Girard Sold Cars
Joe Girard still holds the record for the “World’s Greatest Salesman,” even though more than three decades have passed since his achievement. Why does he still hold this record? It’s simple. Girard was the #1 car and truck salesman in the U.S. for 12 years straight. Between 1963 and 1978, he sold a total of […]
Continue readingHow to Declare a Winner in a Direct Mail Test
When you are testing two direct mail pieces against each other, it is not always easy to determine a winner. Unless, of course, you are basing it solely on initial responses. One piece brings in 42 orders; the other brings in 55. You have a winner! Or do you?
Continue readingTry Your Hardest, Then Let It Go
I’m reading Bossypants by Tina Fey. It’s hilarious, but also includes some useful lessons and anecdotes about life as a writer. On page 123, Fey writes about “Things I Learned from Lorne Michaels.” (In case you don’t know, Lorne Michaels is the creator and producer of Saturday Night Live. He is the guy who hired […]
Continue readingTrite Headlines and Old Virgins
The headlines and copy used in big brand ads are often so ridiculous they’re hardly worth commenting on. But I found this post by Nancy Friedman both funny and interesting. She writes: “X just got better” [is] a formula frequently employed by headline writers short on time and imagination. She then lists 18 specific examples […]
Continue readingStop Daily Emails: Get Updates Once Per Week
At the beginning of the year, I began publishing five days a week on my blog. I plan to continue publishing daily, Monday through Friday, for the remainder of this year. I also plan to send out short email notifications to let you know when new blog posts are published. I began doing this January […]
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