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Turning Research into Sales Copy
In my last post, I showed you 7 different ways to research a copywriting project. And while you can immediately use that information to research your next project, it’s helpful to know what to do with all the information you dig up. That’s why I’m going to show you how to turn your research into […]
Continue reading7 Effective Research Methods
In the recent survey I conducted, certain topics and questions kept bubbling up over and over again. One of them was “research.” Regular reader John probably asked the question best. He wrote: One thing I forgot to put on your survey about what I’d like to read in your blog is I’d be interested in […]
Continue reading3 Easy Ways to Start Writing an Ad
In the War of Art, Steven Pressfield writes, “It’s not the writing part that’s hard. What’s hard is sitting down to write.” And yet, even after sitting down to write an ad or sales letter, you may not know where to start. I want to help you change that starting today. Now, when writing sales […]
Continue readingImprove Your Blog 3 Ways
It’s been more than a year since I switched from Typepad to WordPress… and it’s also been more than a year since I started using the Copyblogger theme for my blog (after a couple months running the Sandbox theme). Since last summer I had been thinking about upgrading to Chris Pearson’s Thesis Theme. From the […]
Continue readingTell Me What to Write About!
I’ve got a serious problem. Even though I’ve been blogging since May 2004, I’ve simply got too many ideas I want to write about. Sometimes I get “idea constipation” — too many ideas competing for my writing time. That’s why I need your help. I want YOU to tell ME what I should write about. […]
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