This Direct Mail Piece from Starbucks Got Me Excited

If you’ve been paying any attention to Starbucks, then you know they’ve been advertising much more than they did back in the 1990s and early 2000s. They’re running ads on TV, partnering with The Voice, and even sending out direct mail. Yes, direct mail!

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Dear Google, Please Take Me Off Your Dumb Mailing List

Google sent me yet another direct mail letter. They really, really want me to sign up for AdWords. They even offered me a $100 advertising credit if I’ll chip in $25 of my own. See for yourself…

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If This Terrible Ad Sold 2 Cans of Paint, I Would Be Shocked

As I was working earlier this week, I came across this sad little ad that’s pitching Glidden paint. The ad says: “Picking a color can be a real beast. We’ll help you tame it.” The call to action is: “Roll Over for More” This ad is a disaster. Here’s why…

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[Client Nightmare] 6 Dead Giveaways that Told Me to Say “No”

Obviously, I don’t do business with every potential client who contacts me. Sometimes my fee is too high. Sometimes I don’t have time in my schedule. And… sometimes… I simply don’t want to do business with the person who contacted me. Such is the case here. I’ve reproduced our correspondence (with name removed) so you […]

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This Fantastic Tool Doubled My Copy Production [App Review]

The #1 obstacle to being productive is distraction. So any method that helps you eliminate or ignore distractions can greatly improve your productivity. I’ve been using the Pomodoro technique religiously this month and it’s made a noticeable difference in my daily output. The Pomodoro technique involves working for 25 minutes straight without distractions, then taking […]

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