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Flattery from a Stranger
So I got this little gem of an email in my inbox this week. GREETINGS MY NAME IS ANGEL AND I AM THE DIRECTOR OF MEDIA REPRESENTING VISUAL MEDIA IMPACT IN TARRYTOWN, N.Y. I AM EMAILING YOU BECAUSE I SEE POTENTIAL IN YOUR TRAFFICKING DUE TO MY EXPERTISE OF SEARCH ENGINE OPTIMIZING. I HAVE OVER […]
Continue readingAn Ancient Copywriting Lesson for Modern Times, Courtesy of Rick Santorum’s Nephew
Recently, fellow copywriter Robert Stover introduced me to the concept of ethos in sales copy. Ethos literally means “character.” In other words, we often judge the persuasiveness of a sales message based on the character of the person who is doing the selling. While the idea that some sales people are more trustworthy than others […]
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Selling Newsletters with Direct Mail? Here’s 1 Thing You Must Remember…
I recently wrote my first direct mail package for a newsletter that covers economic and geopolitical issues. As part of my research, I read through portions of the direct mail books I’ve got on my shelves. That’s when I came across this little gem on page 327 of Million Dollar Mailings by Denny Hatch. Newsletters […]
Continue readingNot Sure If Your Sales Letter Is Good Enough?
After creating a new product and writing a sales letter to sell it, it’s easy to let doubts creep in. Is this sales letter good enough? you wonder. You’ve been so close to the project, it’s hard to see your work objectively. Adding to the tension is your fear of what will happen when you […]
Continue readingAuto-Tune Your Sales Copy!
Have you noticed how many singers are using auto-tune these days? I think it all started with Cher and her hit single “Believe.” (“Do you believe in life after love?”) Now, everybody’s using auto-tune. And while some music purists hate it, the singers love it! After all, auto-tune makes them sound good even if they […]
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