A Little Direct Response Gold

Do you know Drayton Bird? In direct response marketing, he’s a living legend. After all, not many can say they worked with David Ogilvy. And not many can claim being the top trainer for the biggest direct marketing agency in the world (Ogilvy & Mather). Plus, Drayton’s experience runs the gamut. He’s helped small businesses, […]

Continue reading

Creativity: The Lost Commodity

Creativity is vital for any idea worker. But it’s easy to let creativity die. We get stuck reading the same things, thinking the same things, doing the same things in the same ways we’ve always done them. Doesn’t matter where you live. A guy in New York can watch the same TV programming in San […]

Continue reading

Hot Date with an Ugly Sales Letter

Happy Valentine’s Day! Since my wife and kids are sick today — bad coughs because of some respiratory bug — there won’t be a lot of romance going on here today. But I’m not going to let that stop me from cuddling up by the fire with another sales letter… maybe yours! ========================= I’m looking […]

Continue reading

Direct Mail Advertising – A Few Observations

Direct mail advertising is very different than online advertising. With direct mail, you have to find or compile a list of people who will be a good fit for your offer. The people you mail may or may not be interested in your product or service. They’ve never asked for you to contact them. Plus, […]

Continue reading

Why It Pays to Hire Experts

If you’re an entrepreneur, chances are you’re a control freak like me. One of those guys who wants to do everything himself. Say it with me: “I’m a control freak.” There. Feel better? I do. While I can appreciate the desire to do everything yourself… the desire to make sure everything is “just right”… I’ve […]

Continue reading