Category Archives for Copywriting

Commitment and Consistency

On Monday, I took my wife and two older kids to Ringling’s Barnum & Bailey Circus here in Denver. To get to the Denver Coliseum, we first had to drop off our youngest with my mother-in-law, then drive for 40 minutes north through downtown. We parked, hiked in a few blocks, picked up our tickets […]

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It’s Not All Bad…

Last week, the Dow experienced its worst week in 112 years of history. And yet, it’s not all bad. There are many opportunities to be taken advantage of. You only have to have the eyes to see them. Here’s an example… Imagine the most difficult business you could possibly be in at the moment. The […]

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Important Blog Updates

Over the last few months, I’ve tweaked this blog a bit and added a few pages. So I thought it would be good to let you know about them. 1. I removed the “no follow” tags from this blog. I did this on Fred Black’s recommendation. You can read his post about removing “no follow” […]

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More Thoughts on Writing with Authority

A couple days ago, Elana Centor referenced my article “How to Write with Authority.” Based on the tone of her article, I can’t say she was enthusiastic about my suggestion to not give attribution when it’s not necessary. Which is why I thought I would clarify that point. First: I do not suggest or condone […]

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How to Write with Authority

Why do some blogs get traction while others languish? And why are some people recognized as experts and others aren’t? One factor is this: the ability (or inability) to write with authority. If you’ve ever come across a new blog, you can usually tell within a few seconds whether the person is an expert… or […]

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