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Don’t Be Like This “Barking Copywriter” Who Doesn’t Deliver
Long-term client relationships are not unlike marriages. They can work well for years, but at some point the client may decide he wants to try a different relationship. That’s okay. It’s a natural part of the business cycle. One of my clients stuck with me for more than four years. I was on a monthly […]
Continue readingWhat My Adorable Baby Taught Me About Business at 1 a.m.
My youngest is teething, and last night she started crying sometime between midnight and 1 a.m. She cried for more than an hour even though both my wife and I tried at separate times to calm her down and get her back asleep. Recognizing our efforts were futile, we tried to ignore the crying while […]
Continue readingSuccessful Copywriters Don’t Care About Winning Silly Awards
I’m not a big sports fan, but even I was aware of the recent personnel changes to the Nuggets basketball team here in Denver. First: Masai Ujiri, the NBA Executive of the Year, left Denver for a job with the Toronto Raptors. Second: After posting a team record 57 wins, making it to the NBA […]
Continue readingWhy Paying Closer Attention to Your Ad Copy Improves Sales
John E. Kennedy is often credited with saying, “Advertising is salesmanship in print.” If you read Reason Why Advertising, you will see he actually said, “Advertising is just Salesmanship-on-paper.” Same idea, slightly different wording. Later, on the very same page, he says, “Advertising is just Salesmanship multiplied.” Apparently, this was a commonly repeated idea during […]
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Gary Ambrose: Spammer
Many moons ago, when I was still plugged into a few dozen Internet marketing email lists, I came across the name of Gary Ambrose. Everybody was saying nice things about him… about how he was trustworthy, knew how to make money online, and so on. So I opted into Gary’s email list to see what […]
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