- Home
- Author's Archive:
How to Rapidly Optimize Landing Pages
I rarely watch training videos or recorded webinars these days because I find so many of them tedious. Given a choice, I’ll read because I read much faster than I can watch video. Yet I found this Marketing Experiments web clinic to be very much worth watching. The title of the presentation is “Rapidly Maximizing […]
Continue readingHas Google Finally Lost Its Way?
Has Google finally lost its way? It certainly seems that way. Over the last year or two, the signs that Google has lost its way have been many. First there was the wholesale lifetime suspension of AdWords advertisers’ accounts with no explanation, no help, and no recourse.
Continue readingDesperation as a Marker of Success
“How desperate are you?” asks Drayton Bird. “The more desperate you are, the better you are likely to do.” When I first got started as a freelance copywriter, I was certainly desperate. I had quit my job to become a financial planner. I kept trying to make it work from April 19 until June 12 […]
Continue readingDrayton Bird’s Top 20 Business Lessons
Imagine that you’ve been in business for 30 years or longer. As you look back on the good years and bad, what are the key lessons that stick out to you? What are the things that made the difference? While you may not have been in business for 30 years — or even 10 — […]
Continue reading5 Fundamentals of Creativity
Do you want to be more creative? Here are what I believe are the five fundamentals of creativity. Fundamental #1: Mental Stimulation (from a variety of sources) Mental stimulation can come from almost anywhere — if you’re paying attention. Read a variety of books, magazines, and newsletters. Have interesting conversations with friends. Do something you’ve […]
Continue reading