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As Your Business Grows, Don’t Forget to Thank Supporters
When was the last time you thanked somebody for their contribution to your business — either a client, partner, referral source, or somebody else? No entrepreneur is an island. Your success is intimately connected with dozens, if not hundreds, of other people. So don’t forget to take time to thank those who support you.
Continue readingJoe Polish ‘Insane Offer’ IS Crazy [Direct Mail Review]
I’ve been on Joe Polish’s mailing list for a few years now. Not his email list — rather his physical mailing list. In case you don’t know who Joe Polish is, he’s a Dan Kennedy student who made a name for himself by helping carpet cleaners grow their businesses. He now hosts meetings and mastermind […]
Continue readingThis Subaru Ad Is So Horrific It Gave Me Goosebumps
The ad writers at Subaru must think they are quite funny. They probably spent hours batting around clever headline ideas to sell cars, none of which actually had anything to do with selling cars. Finally, they agreed on their approach and paid thousands to put a full-page ad in Inc. magazine. Unfortunately, the ad writers’ […]
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How Smart Marketers Name Products to Increase Sales
Recently I’ve noticed that some restaurants are playing word games. Instead of offering “pizza,” they’re offering “flatbreads,” even though the two are virtually indistinguishable. But it does change customers’ perceptions. Pizza is an inexpensive food for Friday nights. But stone-fired artisan flatbread… that sounds fancy, and possibly worth paying a little extra for. It is […]
Continue readingA Quick 1-Question Survey
I’m doing a little market research. So I’ve got a quick one-question survey for you… Would you be more likely to hire a direct response copywriter or a conversion optimization expert? Click the link to respond. Thanks! -Ryan M. Healy
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