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Here’s a Brilliant Apology Letter from GoDaddy [Photo]
Last week, millions of websites went down when GoDaddy became the target of a DDoS attack by a hacker known as “AnonymousOwn3er” on Twitter. Later, GoDaddy claimed the outage was due to internal server errors and not any kind of attack. Regardless of what actually happened, GoDaddy had a big mess on their hands. Two […]
Continue readingHow Some Silly Email Rules Increased Sales by 679% in 30 Days
Let me tell you a story… Starting on January 1st of this year I began publishing an article a day, five days a week, on my blog. Each time I published a new article, I would email my list a short excerpt with a link back to my blog. I did this for 3 months […]
Continue readingDon’t Beat Yourself Up – Do This Instead
Yesterday, I published Copywriting Mistake #11. At least four more to go, followed by a wrap-up post. But I decided to take a break today because I just received some unsolicited feedback from a client who hired me to do a copywriting critique for him. He writes:
Continue readingA Direct Mail Package So Bad They Had to Send It Twice
I recently received two copies of the same direct mail package on the same day. When I opened the first package and pulled out the letter, I discovered that two gentlemen named Jeff Vacek and Ken Preuss had “reserved a free seat” for me to “personally attend” their “Info Marketing Millions Ultimate Blueprint Event.” I […]
Continue readingTime Vampire Tells Me I Have a “Very Nasty F*ckin Attitude”
As my friend Ben Settle says, “I love the smell of hate mail in the morning.” And guess what? I got a real doozy right at 10 a.m. Here’s how it went down…
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