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What I’ve Learned from Reviewing Thousands of Pay-Per-Click Ads
Since September 2010, I’ve been writing for BoostCTR, a company that specializes in PPC ad optimization. During that time, I’ve written more than fifty “Win of the Week” columns and reviewed thousands of PPC ads as part of BoostCTR’s quality assurance. Here are some of the things I’ve learned:
Continue readingEmail Marketing Metrics
One of my clients sends daily emails to his list. Up until a few months ago, he wasn’t measuring the results of these daily emails. He looked at daily gross revenue to make sure business growth was on target, but not the individual email marketing metrics. Last fall, I convinced my client to start measuring […]
Continue readingDeconstructing Deiss: The King of Social Media Hype
…or the Video Critique Ryan Deiss Didn’t Want Me to Write. =========================================== IMPORTANT UPDATE: As a result of this critique, Ryan Deiss contacted me. We hopped on the phone to discuss my criticisms, and Ryan has since updated the video script he uses to sell his Let’s Get Social product. If you read this post, […]
Continue readingHow to Rapidly Optimize Landing Pages
I rarely watch training videos or recorded webinars these days because I find so many of them tedious. Given a choice, I’ll read because I read much faster than I can watch video. Yet I found this Marketing Experiments web clinic to be very much worth watching. The title of the presentation is “Rapidly Maximizing […]
Continue readingWhat Do Your Rates Say about You?
Yesterday, my dad called me on his way home from work. He wanted my opinion on which of two CPAs he should hire to do his taxes. I’ve been working with a CPA for years now. But this is the first year my dad is outsourcing his taxes. In years past, he just had a […]
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