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Which Subject Line Won?
Email is a funny thing. You can spend hours writing a well-thought out sales email… only to see it flop. And you can kick out something in minutes that creates a buying frenzy. Naturally, your subject line plays a huge role in whether your email even gets opened. And, in theory, this also affects your […]
Continue readingThe Battle Between Strategy and Tactics
As a freelancer, most of the time I’m a tactician. That is, the client determines the strategy and I write the sales letter. Other times clients call on me to create the strategy for a specific promotion… or even for the direction of their entire business. Nothing wrong with that. I love strategy. What I’ve […]
Continue reading2-Step Process for Getting More Clients
Getting booked solid with clients is actually not that hard. All it takes is a simple, proven process. The problem is, the simple stuff don’t get no respect. Furthermore, most business folks get distracted. They forget the fundamentals, choosing instead to chase fancy techniques that burn out after a few months. Heck, I’ve done this […]
Continue readingThe Danger of Big Numbers
One of the things I’ve learned as a copywriter and marketing consultant is that whenever somebody tries to sell you “big numbers,” you need to crank up your B.S. detector to “red alert.” We’ve all heard it at one time or another. “Hey, Frank. Listen, man. I’ve got a really good opportunity. Now, keep this […]
Continue readingOffers Trump Copy – Here’s an Example…
If you’ve ever tried to sell anything before — online or off-line — then you already know how important it is to have a compelling offer. In fact, get your offer wrong, and “killer copy” won’t help. But get your offer right, and even so-so copy will pull pretty strong. That’s why I was intrigued […]
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