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The Easiest Way to Lose a Sale
So I’ve been car shopping lately. And let me tell you, it’s been really disappointing to see how careless car salesmen are. Here’s why: Went to Subaru dealer #1. Test-drove a 2009 Impreza WRX. After I left the dealership, I received no follow-up whatsoever. Went to Subaru dealer #2. Test-drove a 2010 Outback. After I […]
Continue readingObama as the Joker: Bad Marketing?
In case you missed it, a doctored image of Obama as the Joker went viral yesterday after physical posters started showing up around Los Angeles. Most things that go viral online start online. But this started off-line… in one single U.S. city. Then it exploded on the Internet. So there is clearly something about the […]
Continue readingWhy I Avoid Talking About My Copywriting Business
Recently, one of my readers told me he enjoyed my “how to” posts, but that he missed my stories about freelance copywriting. In fact, I would have reproduced his comment here, but I couldn’t find it. Anyway, I thought it was a good question. So here’s why I avoid talking about my copywriting business these […]
Continue readingWhat to Do When a Sales Letter Fatigues
Most copywriters and direct response business owners know that even the best of sales letters will fatigue over time. The market gets tired of seeing it… or times change such that the old copy is no longer as effective as it once was. This recently happened to a letter I had written for a client. […]
Continue readingFighting for Mindshare
The more mindshare you occupy in a person’s brain, the more likely it is they’ll respond to whatever you ask them to do. Naturally, mindshare is a very valuable thing. Is this why some gurus will tell you to stop following so many people on Twitter… or to stop reading so many blogs… or to […]
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